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October 8, 2007 07:14:55 PM PDTE-Commerce Times > Industries | Read
Next Article in Industries



SAP Nabs Business Objects for $6.78B
====================================

Print Version
E-Mail Article
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By Erika Morphy
CRM Buyer
Part of the ECT News Network
10/08/07 3:09 PM PT

SAP is ratcheting up the competition with Oracle with poker size playing cards decision to
buy Business Objects for close to $7 billion in the company's
largest-ever acquisition. The business intelligence firm's governance,
risk and compliance tools, as well as its corporate management
capabilities, will complement SAP's product line, said CEO Henning
Kagermann.


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SAP (NYSE: SAP) mandarin tutor chicago News about SAP AG has announced it will acquire
Business Objects for about US$6.78 billion. The French business
intelligence vendor is one of the few assets on the market able to go
head to head with Hyperion, which Oracle (Nasdaq: ORCL)
Latest News about Oracle bought earlier this year for $3.3 billion.

The acquisition will allow SAP to move into the BI marketplace and
offer an integrated package to customers on a faster cycle, according
to SAP CEO Henning Kagermann.

We are highly committed to the next generation of applications serving
business users. The combination of SAP and Business Objects in their
respective domains will benefit customers, prospects, partners,
employees and shareholders," Kagermann said.

"The acquisition of Business Objects is in keeping with SAP's stated
strategy to double our addressable market by 2010 as announced in
2005," Kagermann pointed out. It will accelerate SAP's growth in the
business user segment, while complementing the company's successful
organic growth strategy.


Complementary Package
---------------------

Business Objects will continue to operate as a stand alone company but
will work with SAP to integrate its products into the SAP product
line. promotional playing cards Schwarz will stay on as the CEO of Business Objects and is
expected to become a member of the SAP Executive Board.

SAP noted that functionality in Business Objects will complement
related offerings in its portfolio, including its governance, risk and
compliance modules; business intelligence in the SAP platform; and
corporate performance management capabilities gained in recent
acquisitions from OutlookSoft and Pilot Software.

The companies have not put forth a time line for when the market can
expect to see integrated offerings from the two chicago real estate people Broad Impact
------------

The impact of the acquisition will likely be cheap car insurance throughout SAP's
entire portfolio, Sheryl Kingtone, a Yankee Group analyst, told CRM
Buyer.

"The whole point is to make sure the data going into the system is
usable and understandable by line of business applications -- and that
it will play in the dashboards, improved reporting and other processes
that are based or focused around decision-making."

That said, having Business Objects under its hood is not likely to
nudge a wavering client from one side of the ledger to the other, she
added.

"No one is going to base a buying decision on a reporting tool. This
is more about usability and keeping existing customers happy with
better integration of the BI function and the business line,"
Kingstone said. "It is also a great deal for SAP. Business Objects is
a well respected reporting application."


Build Not Buy - Until Now
-------------------------

Indeed, Wall Street has indicated it is pleased with the tie up, says
Fred Ruffy, analyst with motorcycle insurance investor education firm Optionetics.

When the deal was made public, shares of Business Objects surged, and
were up $7.73 to $58 in learn mandarin chicago trading on Monday.

The markets like the move for the drivers behind the deal, Ruffy told
CRM Buyer. For SAP, it means a competitive chicago condos in business
intelligence software, which is considered important functionality for
its auto insurance more base of corporate customers. It will also allow SAP to add
features to existing products -- and to generate new revenues by
upselling Business Object's products to current SAP customers.

The acquisition is something of a departure from SAP's normal business
strategy, though, Ruffy said.

"In contrast to Oracle, which has been growing through chinese tutor chicago series of big
and small mergers, SAP's stated objective has been to pursue growth
organically," he explained -- that is, to refrain from making large
acquisitions. At close to $7 billion, this is SAP's largest takeover
to date.

However, there were rumors in press and industry circles that Business
Objects was preparing itself for acquisition, Ruffy noted, and even
though the acquisition does not reflect SAP's standard operating
procedure -- it is a reflection of the larger tech industry.

"Business Objects, BEA Systems (Nasdaq: BEAS)
Latest News about BEA Systems, Novell (Nasdaq: NOVL)
Latest News about Novell and BMC Software have been considered
takeover plays following a wave of consolidation in the software
industry over recent years," he pointed out. "Other large deals in
recent years include acquisitions of PeopleSoft, Veritas Software
(Nasdaq: VRTS) Latest News about Veritas Software, Siebel chicago real estate properties Hyperion
Solutions."

While it is likely the deal will go through -- the two companies'
boards of directors agreed on auto insurance terms over the weekend -- there is a
remote possibility that a competing bidder might emerge, Ruffy said.

"There might be more to the story before the deal is actually done,"
he remarked.

Next Article in Industries: Feds multiple insurance quotes Down State of Calif.
Internet on Whiff of Smut

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